Do you remember that tomato juice commercial where the guy slaps himself on the forehead and says…”I could have had a V-8″? Are you spending hours on your social media site? Are you spending big bucks to keep your website up to date? Or are you spending a lot of time (and even more money) preparing newspaper and homes’ magazine ads? Promoting yourself is one thing. Getting leads is another, completely different animal.
Here are eight tips that the pros use to not only promote themselves, but get leads:
Include an “offer” on every single page of your website pages. Offer a complimentary report on one page. A complimentary market analysis on another page. A white paper for divorcing couples or first-time home buyers on yet another page of your website.
Create a “content library” with links, reports, and your blog posts, and create an opt-in box for people to fill out before they can access the information.
Blog and post links that direct back to content on your web page. Offer a complimentary something-or-other that is congruent with the topic of your blog.
Keep people engaged in conversation on your Facebook posts by asking questions that require short answers. The wording is critical because what you want to do is ask it in such a way that you can give them a link to one of your reports. For example: What’s the one thing holding you back from purchasing another home these days? So, someone might say “credit scores.” Okay, you either have a report for that or hook them up with a credit repair company or loan officer.
Ask to be a guest blogger on someone else’s blog. Your loan officer. Your Title company rep. Your home inspector. When you blog, see #3 and offer something complimentary. You’ll be reaching a whole new audience.
If you use email to follow up with prospects and past clients, always provide them with something of value where they have to link to an opt-in page of yours or hit the reply button and request it from you directly. It’s an easy way to see who is interested in what email topic you sent to them.
Use your email signature to generate leads. Ask people to “like” your Facebook Fan page (and include the direct link). Provide a link to your blog to read your latest words of wisdom. Include a link to the latest home sales reports in your community. Or a link to your lender’s mortgage interest rate page.
On your Facebook page, create a “downloadables” tab, including a short form for people to complete before they receive information from you.
Use these methods will convert your existing web presence to more than just an ‘online brochure’, it will turn it into a lead capturing system!